Crypto-native rails for emerging markets
Letting users move between digital dollars and local currency across 8+ emerging markets, through two provider integrations spanning Latin America and Asia.
For a digital-dollar wallet, the last mile is local cash-out. Without local off-ramps, balances are stranded: users can hold value but can’t move it into the economy where they live. I led the 0→1 build of Airtm’s on/off-ramp rails across 8+ countries.
Local crypto↔fiat on/off-ramp capability across 8+ emerging markets in Latin America and Asia, letting users move between their USDC balance and local currency. Each market required its own local payment provider, and I covered all of them through two strategic provider integrations.
End-to-end ownership as Senior PM with a team of ~8 (backend, frontend, design): partner discovery and selection, pricing analysis, API due diligence, specification, metrics and dashboards, user research, rollout, and production monitoring. My partner criterion was deliberate. I prioritized providers for whom the integration was a core product, because the reliability of the rail mattered most.
The heterogeneity. Every market meant a different provider and a different API, each with its own due diligence, integration, and monitoring, while the end-user experience had to stay consistent across all of them.